Drug Ads Exercise: These three presentations can be used separately, together, or as individual slides for tailored presentations. Please credit PharmedOut and refer to these information and learning objectives!
Part 1. Drug Advertising Tactics
Misleading claims, indirect marketing, and disease mongering. [63 slides]
Part 2. Misleading Ads & FDA Warnings
Part 3. The Lifecycle of a Drug
Prelaunch promotion, active marketing, and patent extension strategies. [57 slides]
Brief module about absolute vs. relative risks and number needed to treat (or harm) to help you navigate comparative claims about the safety or effectiveness of specific therapies.
Why Lunch Matters
Powerpoint Presentation (open access)
Large file: please be patient and allow a couple minutes to fully load.
How to Have Pharma-Free Meetings A guide on how you can practice without being under the influence.
Don’t Be Duped Brochure Exposes manipulative tactics used by drug reps and helps physicians and other prescribers identify and report illegal off-label marketing.
Prescription Drug Marketing What consumers need to know.
Fast Facts on Generic Drugs Information for patients.
Drug Ad Bingo (pdf) An exercise for physicians-in-training on how to recognize sales techniques in pharmaceutical ads.
Sandwich Guide: PharmedOut Bring Your Own Lunch (BYOL) Tips and recipes.NEW!