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Pharma Knows Best?
Managing Medical Knowledge



   Download Full Program Agenda HERE

Thursday, June 16, 2011
Moderator - Dennis McIntyre MD, Georgetown University Hospital

8:15am-9:00am The History of Academic-Industry Research Relationships
Nicolas Rasmussen PhD MPH, University of New South Wales

9:00am-9:30am Managing Medical Knowledge in a Market for 'Lemons'
Donald Light PhD MS, UMDNJ, Stanford University

10:00am-11:00am Industry Relationships with Medical Journals
Marcia Angell MD, Harvard Medical School
Virginia Barbour MD, PLoS Medicine

11:00am-11:30am Publication Planning and Ghostwriting
Alastair Matheson PhD MSc, Toronto, Canada

11:30am-12:00pm Q&A/Discussion with Morning Speakers

Moderator - Tony Scialli MD, Tetra Tech Sciences, G.W. University School of Medicine

1:30pm -2:00pm DTC Promotion: The Role of FDA
Amy Toscano PharmD CPA, FDA-DDMAC

2:00pm -2:30pm How to do Pharma-free CME
Peter Brodhead, Memorial Sloan-Kettering Cancer Center

3:00pm-5:00pm Panel: Medical Education
Steve Willis MD, East Carolina University
Arnold Relman MD, Harvard Medical School
Joel Lexchin MD MSc, York University, University of Toronto
Gordon Schiff MD, Harvard Medical School

Friday, June 17, 2011
Moderator - Adam Myers PhD, Georgetown Univ. Medical Center

8:00am - 8:45am Disease Awareness Sites and Social Media
Jeff Chester MSW, Center for Digital Democracy

8:45am - 9:30am Framingham Cardiac Risk Calculation – A Case Study in Commercialization of the Digital Landscape
Jesse Polansky MD MPH, Baltimore, MD

9:30am - 10:00am Adherence and Compliance Programs, E-Sampling, and Other Marketing Platforms
Adriane Fugh-Berman MD, Georgetown University Medical Center

Moderator – Sharon Radzyminski PhD JD RN, Georgetown University School of Nursing and Health Studies

10:30am - 11:00am Universal Influence: An Analysis of the Data from the Massachusetts Gift-Ban Legislation
Elissa Ladd PhD RN FNP-BC, MGH Institute of Health Professions

11:00am - 11:30pm Pharmaceutical Benefits Managers
Mark Helm MD MBA, Helm Benefit Design

11:30pm-12:00pm Targeting Physicians through Medical Science Liaisons
Douglas Melnick MD MPH, Los Angeles, CA

12:00pm - 12:30pm Q&A/Discussion - Morning speakers

Moderator - Tom Sherman PhD, Georgetown Univ. Medical Center

1:30pm - 2:00pm What’s happening at Academic Medical Centers?
Susan Chimonas PhD, Institute on Medicine as a Profession

2:00pm - 2:30pm Academic Scientists’ Relationships with Industry
Eric Campbell PhD, Harvard Medical School

2:30pm - 2:45pm Industry-Academic Research Partnerships: The AAMC View
Heather Pierce JD MPH, AAMC

Moderator - Shannon Brownlee MS, New America Health Policy Program

3:15pm - 4:00pm Should Academic Medical Centers Perform Industry Research?
Carl Elliott MD PhD, University of Minnesota School of Medicine

4:00pm - 5:00pmPanel/Discussion: Should Academic Medical Centers be Pharma-Free? Can Academic Medical Centers be Pharma-Free?
Edmund Pellegrino MD, Kennedy Institute of Ethics, Georgetown University
Marcia Angell, MD, Harvard Medical School
Curt Furberg MD PhD, Wake Forest University, North Carolina





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Drug Reps Talk Shop Part II
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Drug Reps Talk Shop Part I
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